Top Waifu Games on Android in New Zealand: Q2 2025 Performance

In the second quarter of 2025, the Waifu game genre on Android in New Zealand showcased diverse trends across its top-performing apps. Here's a look at the performance of the leading titles based on data from Sensor Tower.

Run! Goddess from TG Inc. experienced a fluctuating revenue trend, peaking at approximately $516 in mid-April before declining to around $48 by the end of June. Weekly downloads started strong at 830 but saw a gradual decrease to 96. Active users also saw a peak in early April at 553, followed by a decline to 129 by the end of the quarter.

GODDESS OF VICTORY: NIKKE by Level Infinite showed a remarkable increase in weekly revenue, reaching $4.6K in the last week of June. Downloads also saw a significant rise, particularly in mid-June, peaking at 339. The app maintained a robust number of active users, with a peak of 2.3K in mid-June.

Umamusume: Pretty Derby from Cygames, Inc. debuted strongly in the last week of June, with revenue climbing to $3.6K. Downloads surged to 1.5K, while active users increased to 1.3K.

Shadowverse: Worlds Beyond, also by Cygames, Inc., reported a peak revenue of $892 in late June. Downloads started at 324 but decreased to 61 by the end of the month. Active users showed a slight increase, reaching 332 in late June.

Echocalypse: Scarlet Covenant from Yoozoo maintained a steady revenue trend, with a peak of $226 in late April. Downloads were modest, peaking at 66 in mid-May, and active users remained stable, averaging around 200 throughout the quarter.

These insights highlight the dynamic nature of the Waifu game market in New Zealand, with varying trends in user engagement and revenue generation. For more detailed analysis, visit Sensor Tower's insights.